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Kickstarter & Double Fine: A Seismic Shift?
If you follow the video game industry, you’ll doubtless have seen news of Double Fine’s outstandingly successful Kickstarter campaign. Seeking to raise $400,000 for a new adventure game, Double Fine...
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MBA Media & Entertainment Conference
I was fortunate to be invited to last week’s MBA Media & Entertainment conference, hosted at NYU. It’s an annual event organized by MBA students at Columbia, Duke Fuqua, MIT Sloan, NYU Stern, and...
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Life’s A Witch – Where Next for a Grassroots Marketing Triumph?
I’ve been reflecting a little bit over the past couple of weeks about the success of Life’s a Witch author Brittany Geragotelis, who now joins Amanda Hocking among self-published e-book authors who...
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Facebook Timeline for Entertainment Brands
Facebook’s announcement of its brand timeline, and associated features, has caused somewhat of a stir in the digital marketing world this week with brands and agencies alike instantly recognizing its...
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Thoughts on Digital Hollywood New York – March 2012
I’ll be honest: I wasn’t that excited about going to Digital Hollywood today. I’ve become a little burned out on conferences and the often circular nature of panel discussion. However, despite my...
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Recommended Transmedia Reading 3/10/12
We’re about at the end of the first quarter of 2012, and things are about to get interesting. As I write this, South by Southwest interactive has just started; it is sure to yield some innovative...
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Recommended Transmedia Reading – 4/19/12
A few recommended reads for late April. Film Society Partners with Storycode and Kill Screen for Convergence Program – Indiewire The decision by the organizers of the NYC Transmedia Meetup Group to...
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